Fajar Hulu is a creative professional with over 16 years of experience in the advertising industry, having collaborated with a wide range of brands across diverse sectors. His career spans both agency and brand sides, including XCR-Caberawit, TBWA, Dentsu, Isobar, ShopeePay, Maleo (part of Future Creative Network), and Allheart—where he has held roles ranging from creative team member to Creative Lead.​

 

Acknowledgment

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Finalist for Citra Pariwara For Good at Citra Pariwara

Finalist for Brand Experience at Citra Pariwara

Finalist for Direct Category at Mad Star

Finalist for Media Category at Mad Star

Bronze for Integrated Media Mix at Citra Pariwara

Bronze for Ambient / Guerilla / Live Theatre at Citra Pariwara

Bronze for Direct Promotion / Marketing at Citra Pariwara

Finalist for Activity / Event / Ambient / User at Citra Pariwara

Finalist for Technology and Touch Point Innovation at Citra Pariwara

Finalist for Brand Experience Supporting Material at Citra Pariwara

Finalist for Best Use of Ambient Media Large Scale at Citra Pariwara

Finalist for Best Use of Integrated Media at Citra Pariwara

Finalist at Gagas Award

Finalist for Digital Category at Citra Pariwara

Silver at Pinastika

Short Listed at White Pencil D&AD London
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Work Experience

 

Allheart part of 1Hati Network  by FAB Group

2024-Present

Creative Director​

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Led and inspired creative teams to deliver heartfelt creative solutions.

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​Won new business pitches for Bank BSI and IKEA.

 

Notable brands:

Telkomsel Enterprise | Bank BSI  | EMINA | TCL | Marimas | Cimory

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Maleo part of Future Creative Network (FCN)

2023-2024

Associate Creative Director​

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Led and managed dynamic creative teams, and developed more than seven iconic campaigns—including Danamon D-Bank Pro #SelaluMenggoda and #DanamonHadiahBeruntun, as well as SilverQueen #PilihDenganHati and #IniIndonesiaku, a campaign that combined technology with social media activity.

Won the new business pitch for Finetiks.

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Finalist in three categories at the Citra Pariwara Advertising Festival

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Helped to create a new workflow and system in order to make a better creative culture and process

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Notable brands:

Bank Danamon | SilverQueen | SRC | HMS | Finetiks

 

Endee Communication

2022-2023

Creative Director​

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Led a team to develop a year-long creative campaign plan featuring over twenty digital videos and integrated online-to-offline activities.​​

 

Notable brands:

Advan | Avaro | Niko Kitchen

 

ShopeePay

2022 

Brand Creative / Creative Team Lead​

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Collaborated with the brand marketing team. Led and managed the creative team in developing and producing creative materials needed for brand marketing activities.

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Isobar

2020-2022

Creative Group Head

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Contributed to winning pitches for clients such as LinkAja, VisionBlu,

Bank Mandiri, Entrasol, and Joyday.

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Secured 3 Bronze and 8 Finalist awards, contributing to the Agency's recognition as Media Agency of the Year (1st), Digital Agency of the Year (2nd), and Creative Agency of the Year (5th) at Citra Pariwara 2021.

 

Notable brands:

LinkAja | Gudang Garam | Intersport | VisionBlu | Joyday | Entrasol

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Dentsu One

2017-2020

Sr. Art Director - Creative Group Head

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Contributed to winning new business pitches for BIJB, Confidence, and Gudang Garam Signature Mild.

 

Notable brands:

Shell | Sweety | Systema Oral Care | Manulife

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TBWA\Indonesia

2015-2017

Art Director - Sr. Art Director

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Contributed to the campaign that positioned Datsun Indonesia as the leading market globally in both sales and brand-building.​

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Contributed to winning new business pitches for brands including Tango Kraffel, Infiniti, Panamas, and Permen Mintz.

 

Notable brands:

Datsun | Infiniti | Tango Kraffel | Perment Mintz | Kopi Kapal Api | Kopi ABC

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IDEATE Creative Communication

2012-2015

Art Director

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Got Shortlisted at White Pencil D&AD London, Silver at Pinasthika and Finalist at Citra Pariwara for Digital Category.

Led and managed a creative team, reporting directly to the ECD.​

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Contributed to winning new business pitches for Sony Corporate

and Computer.​

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Notable brands:

Sonny | Tri Telecomunication | Sitra WiMAX

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XCR-Caberawit

2009-2012

Jr. Art Director - Art Director

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Become a finalist at Gagas Award.

 

Contributed to winning new business pitches for World Bank, Catylac, and Pertamina Fastron.​​

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Notable brands:

Pertamina | World Bank | Catylac | Guinness | Telkomsel