Fajar Hulu is a Creative Director with over 16 years of experience turning business and brand challenges into integrated creative ideas. Across agencies and brands, he has built creative teams and developed work that helps brands find more meaningful roles in people's lives through simple shifts in perspective.
Awards & Recognition
Finalist for Citra Pariwara For Good at Citra Pariwara
Finalist for Brand Experience at Citra Pariwara
Finalist for Direct Category at Mad Stars
Finalist for Media Category at Mad Stars
Bronze for Integrated Media Mix at Citra Pariwara
Bronze for Ambient / Guerilla / Live Theatre at Citra Pariwara
Bronze for Direct Promotion / Marketing at Citra Pariwara
Finalist for Activity / Event / Ambient / User at Citra Pariwara
Finalist for Technology and Touch Point Innovation at Citra Pariwara
Finalist for Brand Experience Supporting Material at Citra Pariwara
Finalist for Best Use of Ambient Media Large Scale at Citra Pariwara
Finalist for Best Use of Integrated Media at Citra Pariwara
Finalist at Gagas Award
Finalist for Digital Category at Citra Pariwara
Silver at Pinasthika
Shortlisted for the D&AD White Pencil
Work Experience
Sepenuh Hati (Part of 1Hati Network)
2024-Present
Creative Director
Leading multidisciplinary teams to develop integrated campaigns, strengthen creative culture, and win new business.
Won new business pitches for Bank BSI, IKEA, Eternal Plus, Bluebird Group, VinFast VF MPV 7.
Notable brands:
Telkomsel Enterprise | Bank BSI | EMINA | TCL | Marimas | Cimory | Bluebird Group | Eternal Plus | Miinu | VinFast
Maleo (Part of Future Creative Network (FCN))
2023-2024
Associate Creative Director
Led and managed dynamic creative teams, and developed more than seven iconic campaigns, including Danamon D-Bank Pro #SelaluMenggoda and #DanamonHadiahBeruntun, as well as SilverQueen #PilihDenganHati and #IniIndonesiaku, a campaign that combined technology with social media activity.
Won the new business pitch for Finetiks.
Finalist in three categories at the Citra Pariwara Advertising Festival
Helped create a new workflow and system in order to make a better creative culture and process
Notable brands:
Bank Danamon | SilverQueen | SRC | HMS | Finetiks
Endee Communication
2022-2023
Creative Director
Led a team to develop a year-long creative campaign plan featuring over twenty digital videos and integrated online-to-offline activities.
Notable brands:
Advan | Avaro | Niko Kitchen
ShopeePay
2022
Brand Creative / Creative Team Lead
Collaborated with the brand marketing team. Led and managed the creative team in developing and producing creative materials needed for brand marketing activities.
Isobar
2020-2022
Creative Group Head
Contributed to winning pitches for clients such as LinkAja, VisionBlu,
Bank Mandiri, Entrasol, and Joyday.
Secured 3 Bronze and 8 finalist awards, contributing to the agency's recognition as Media Agency of the Year (1st), Digital Agency of the Year (2nd), and Creative Agency of the Year (5th) at Citra Pariwara 2021.
Notable brands:
LinkAja | Gudang Garam | Intersport | VisionBlu | Joyday | Entrasol
Dentsu One
2017-2020
Sr. Art Director - Creative Group Head
Contributed to winning new business pitches for BIJB, Confidence, and Gudang Garam Signature Mild.
Notable brands:
Shell | Sweety | Systema Oral Care | Manulife
TBWA\Indonesia
2015-2017
Art Director - Sr. Art Director
Contributed to the campaign that positioned Datsun Indonesia as the leading market globally in both sales and brand-building.
Contributed to winning new business pitches for brands including Tango Kraffel, Infiniti, Panamas, and Permen Mintz.
Notable brands:
Datsun | Infiniti | Tango Kraffel | Permen Mintz | Kopi Kapal Api | Kopi ABC
IDEATE Creative Communication
2012-2015
Art Director
Shortlisted for the D&AD White Pencil, won Silver at Pinasthika, and became a finalist in the Digital Category at Citra Pariwara.
Led and managed a creative team, reporting directly to the ECD.
Contributed to winning new business pitches for Sony Corporate
and Computer.
Notable brands:
Sony | Tri Telecommunication | Sitra WiMAX
XCR-Caberawit
2009-2012
Jr. Art Director - Art Director
Became a finalist at Gagas Award.
Contributed to winning new business pitches for World Bank, Catylac, and Pertamina Fastron.
Notable brands:
Pertamina | World Bank | Catylac | Guinness | Telkomsel
FAJAR HULU
Creative Director
