BSI GADAI EMAS​​
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#CaraEmas Gadai Emas​
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An integrated campaign that boosted awareness and positioned BSI as an inclusive brand by reframing BSI Gadai Emas as a solution for all. It became one of BSI’s top-performing initiatives, driving strong engagement and reinforcing its role as an accessible financial partner.
BSI PRIORITAS
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#MemberiArtiLebih
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Partnering with Iko Uwais to represent a new kind of success—where giving means more than having. #MemberiArtiLebih stands for those who choose meaning over status, and impact over applause.
SilverQueen
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Pilih Dengan Hati​
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This Valentine’s, in the heat of Indonesia’s election season, where choices feel heavy and divisive, SilverQueen invites teens to make a different kind of choice—one that comes from the heart. Through #PilihDenganHati, powered by AR and AI, love gets personal again. The campaign resonates across digital platforms and comes alive through engaging on-ground activations that spark real connection.
YOONA
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We've Got You Covered
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Entering the feminine hygiene scene dominated by big brands, Yoona's focus is on connecting with teen girls. Guiding them through the challenges of first-time menstruation, Yoona turns common uncomfortable habits into a comfy, secure experience while boosting their confidence.
This campaign made it to the finals for Brand Experience and For Good Campaign at Citra Pariwara Advertising Festival.
Danamon
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D-BANK PRO #SelaluMenggoda​
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In the big cities, most people are into mobile banking, and many folks already have their go-to app. Now, here's D-Bank Pro by Danamon, aiming to be their second mobile banking choice. It's like having a second relationship – always there with seductive offers. They're getting the word out with a catchy jingle that's too good to resist.
BLIBLI
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THE REAL BANNER AD
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A tactical campaign based on the most widely used consumer insights by almost all e-commerce brands. Processed and executed differently but still retains relevance.
Succeeded in receiving 3 Bronze awards and was shortlisted at Citra Pariwara Advertising Festival and Mad Star Advertising Festival.
SYSTEMA PRO SENSITIVE
In a market dominated by major brands, Systema Pro Sensitive took a different approach to promoting their sensitive toothpaste. By emphasizing the importance of special moments in people's lives, they showcased their instant pain relief formula as a way to prevent toothaches from disrupting those cherished moments.
Concert 4 Peace
Is a non-profit movement to celebrate Peace Day on 21st of September through music show that will be on-air for 24 hours non-stop on c4peace.org.
Shortlisted White pencil D&AD London, Silver Pinasthika 2012, Finalist Citrapariwara Digital Category.
Shell
GO WELL​
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This campaign aims to strengthen the brand image, which is shell stands for one purpose, to support everyone's journey in achieving their goals.
SWEETY
TEMAN NYAMAN 24 JAM​
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Like a mother who is always there to accompany her baby at all times, Sweety gold and sweety silver accompany and provide comfort for 24 hours. The campaign aims to strengthen the brand image, using brand ambassadors and iconic songs to deliver the message.
MANULIFE​
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#JadiAndalan
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"Being a reliable person in the family isn't just about being able to do everything yourself. But also know when to choose the right people to get the job done".
This campaign aims to strengthen Manulife's brand image among young families as a reliable brand for financial and insurance matters. Using Pak Teguh, the iconic family character to translate this message into everyday conversation tonality.
KOPI KAPAL API
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SUKA YANG HITAM​
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Kopi Kapal Api isn't the cool choice for young black coffee lovers – it's considered old school and harsh on the stomach. So, they rolled out the "Suka Yang Hitam" campaign, throwing in some trendy jargon, an exciting vibe, and cool characters. They're shouting out that their coffee, brewed from the finest beans, brings a unique kick of aroma, flavor, and satisfaction.
LinkAja
A digital video for LinkAja's first anniversary, Using dioramas as a tool to visualize a relatively young age.
In this video, LinkAja wants to communicate that this first anniversary is a part of how they will continue to develop into an application that will help realize economic equality for all Indonesians.
#Apa2 Bisa
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On its second anniversary, LinkAja shows how it has helped many Indonesians become winners in their daily lives. Because with LinkAja anything can be done.
MASYARAKAT ANTI FITNAH INDONESIA
The campaign aims to increase public awareness about the spread of hoax. Remind the audience always to check and re-check the truth before commenting or sharing.
ENERVON ACTIVE
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TAME THE BEASTLY DUTY
Enervon active believes that as workers we are vulnerable to impromptu tasks that arise at any time. This campaign aims to communicate, with a body that is awake, everyone can conquer various jobs that can pounce at any time.
ENERGIZER
A product campaign that communicates one of the product features. Here the feature was translated to a benefit where mom and kids can get. Like a puzzle that complements each other, the moment kids play with their toys was a moment for mom to have their me time. So, with energizer, make sure kids playing time run smoothly without interruption from the battery problem.
INFINITI
Infiniti QX 80 Launch Campaign.
A premium SUV built for the brave,
The brave who has his own path,
The brave who has his own ideas,
The brave who has his own adventures.
