Bluebird Group
#SelaluSiap
For decades, mobility brands have chased relevance by introducing something new. Instead, we chose to look in the opposite direction. Rather than searching for a new promise, we looked at what people had already experienced for 54 years.
The answer wasn't found in Bluebird's fleet or technology, but in the role it has played in people's lives, helping people feel #SelaluSiap for whatever the day brings.
BSI GADAI EMAS
#CaraEmas Gadai Emas
Gold pawning has long been a trusted financial solution in Indonesia. The challenge wasn't the product, but the perception. Many people assumed BSI Gadai Emas wasn't meant for them, limiting its appeal to a wider audience. #CaraEmas changed that, positioning BSI Gadai Emas as a financial solution for everyone.
BSI PRIORITAS
#MemberiArtiLebih
Success is often measured by what we own, earn, or achieve. Rather than following that convention, BSI Prioritas chose to redefine what success truly means.
With Iko Uwais, #MemberiArtiLebih became a platform that redefined success for those who choose meaning over status, and impact over applause.
SilverQueen
Pilih Dengan Hati
During Indonesia's election season, every choice seemed to divide people. SilverQueen chose to celebrate a different kind of choice, one that comes from the heart. #PilihDenganHati brought that belief to life through AI-powered experiences, making every expression of love uniquely personal.
YOONA
We've Got You Covered
For many teenage girls, the first period is often surrounded by uncertainty. Rather than talking about feminine hygiene, Yoona chose to focus on the girls experiencing it. We've Got You Covered made the first-period experience more comfortable and empowering.
This campaign made it to the finals for Brand Experience and For Good Campaign at Citra Pariwara Advertising Festival.
Danamon
D-BANK PRO #SelaluMenggoda
In a category where every banking app competes to become people's primary choice, D-Bank Pro chose a different role. Rather than replacing the banking app people already had, it became the banking app people always had a reason to come back to. #SelaluMenggoda brought that strategy to life with a playful campaign anchored by a catchy jingle.
BLIBLI
THE REAL BANNER AD
In a category where every e-commerce brand relies on digital banners to drive clicks, Blibli chose to leave the screen behind. The Real Banner Ad reimagined the familiar digital banner as a real-world installation, turning an overlooked digital format into something people could actually experience.
Succeeded in receiving 3 Bronze awards and was shortlisted at Citra Pariwara Advertising Festival and Mad Star Advertising Festival.
SYSTEMA PRO SENSITIVE
In a market dominated by major brands, Systema Pro Sensitive took a different approach to promoting their sensitive toothpaste. By emphasizing the importance of special moments in people's lives, they showcased their instant pain relief formula as a way to prevent toothaches from disrupting those cherished moments.
Concert 4 Peace
Is a non-profit movement to celebrate Peace Day on 21st of September through music show that will be on-air for 24 hours non-stop on c4peace.org.
Shortlisted White pencil D&AD London, Silver Pinasthika 2012, Finalist Citrapariwara Digital Category.
Shell
GO WELL
For many people, Shell was simply a gas station. GO WELL challenged that perception by showing that Shell supports the purpose behind every journey, with everything people need beyond refueling.
SWEETY
TEMAN NYAMAN 24 JAM
Like a mother who is always there to accompany her baby at all times, Sweety gold and Sweety silver accompany and provide comfort for 24 hours. The campaign aims to strengthen the brand image, using brand ambassadors and iconic songs to deliver the message.
MANULIFE
#JadiAndalan
Being dependable is often mistaken for doing everything alone. #JadiAndalan challenged that perception, showing that being someone your family relies on also means knowing when to rely on the right partner.
KOPI KAPAL API
SUKA YANG HITAM
Kopi Kapal Api isn't the cool choice for young black coffee lovers – it's considered old school and harsh on the stomach. So, they rolled out the "Suka Yang Hitam" campaign, throwing in some trendy jargon, an exciting vibe, and cool characters. They're shouting out that their coffee, brewed from the finest beans, brings a unique kick of aroma, flavor, and satisfaction.
LinkAja
A digital video for LinkAja's first anniversary, Using dioramas as a tool to visualize a relatively young age.
In this video, LinkAja wants to communicate that this first anniversary is a part of how they will continue to develop into an application that will help realize economic equality for all Indonesians.
#Apa2 Bisa
On its second anniversary, LinkAja shows how it has helped many Indonesians become winners in their daily lives. Because with LinkAja anything can be done.
MASYARAKAT ANTI FITNAH INDONESIA
The campaign aims to increase public awareness about the spread of hoax. Remind the audience always to check and re-check the truth before commenting or sharing.
ENERVON ACTIVE
TAME THE BEASTLY DUTY
Enervon active believes that as workers we are vulnerable to impromptu tasks that arise at any time. This campaign aims to communicate, with a body that is awake, everyone can conquer various jobs that can pounce at any time.
ENERGIZER
A product campaign that communicates one of the product features. Here the feature was translated to a benefit where mom and kids can get. Like a puzzle that complements each other, the moment kids play with their toys was a moment for mom to have their me time. So, with energizer, make sure kids playing time run smoothly without interruption from the battery problem.
INFINITI
Infiniti QX 80 Launch Campaign.
A premium SUV built for the brave,
The brave who has his own path,
The brave who has his own ideas,
The brave who has his own adventures.
